Seattle Cancer Care Alliance is a non-profit with limited marketing resources and a critical comms challenge - they needed a non-traditional creative agency that could deliver a complex range of creative services at a rate vastly lower than traditional agency models.
We produced comprehensive cross-platform campaigns with a minimal footprint production model that delivered content for broadcast, print, digital, social, out-of-home and internal comms. And with sustainability in mind, we trained internal staff to improve their content producing skills.
SEATTLE CANCER CARE ALLIANCE
SERVICE: FILM, PHOTOGRAPHY, PRINT & DIGITAL
SCCA brings together the leading research teams and cancer specialists of Fred Hutch, Seattle Children's, and UW Medicine. Working alongside creative strategist Bill Toliver, our mission was to pivot from the voice of an association of institutions towards a genuine human voice - that of the patients, nurses & doctors whose unscripted narratives crystalize the core values of SCCA.
Our minimal footprint and the personal nature in which we work allowed us access to the private and professional lives of our subjects, resulting in intimate, relatable content with genuine soul.
The campaigns we produced in collaboration with SCCA have reached audiences across Washington state and across the USA. Our digital advertising for brand and recruitment has driven web traffic to new highs and our educational content has delivered crucial resources that hadn't ever been previously realized.
"Seattle Cancer Care Alliance requires a truly rare blend of talent to create our communications - a talent that includes the informational insights of a documentary filmmaker, the ability to create footage and photography on the fly and under pressure that is most often attributed to photojournalists, and the creative judgment to see and capture the compelling human element of a story that is only seen among the best filmmakers and photographers.
But, in addition to talent, it is essential that SCCA have total trust in the individual we choose to capture and present highly sensitive narratives. We deal with individuals who have just received a cancer diagnosis, or who are going through exhaustive and punishing chemotherapy or stem cell transplants. We deal with people who are facing their mortality, and with the physicians and nurses responsible for guiding them during the most challenging journey of their lives. These people are not the “cast” of a film, they are living souls in the midst of a very real and fragile environment. Telling their story requires a truly unique individual.
We chose Mr. Compton because of his track record and dedication to working with traumatized groups (eg., child slavery, suicide prevention, people living with HIV, victims of abuse, PTSD, and disability). He is uniquely capable of delivering the caliber of film and photography we need, and making a difference in the work we do. It is my professional judgment that Alan Compton is a rare breed of artist. He is the best I have seen in my 40-year career, his extraordinary ability and unique skill set has made and continues to make a very special contribution to SCCA and, in turn, the people whose lives we fight to save."
Dr. Kathleen Shannon Dorcy PhD | Seattle Cancer Care Alliance