FINCA INTERNATIONAL
Opportunity& Community
ABOVE: PHOTOGRAPHY FOR FINCA'S REFRESHED BRAND
The foundation of this work was collaboration. Partnering closely with communities across FINCA’s global network, we prioritized building genuine relationships and spending meaningful time with the people whose lives have been impacted by FINCA. By listening to their experiences, understanding their challenges, and learning from their insights, we were guided in how to photograph, film, and document their stories. Every step of the creative process was shaped by their voices, ensuring the final narratives truly reflected their perspectives and experiences.
Our work took us to six countries—Uganda, Ghana, Tanzania, Kenya, Armenia, and Jordan—where we uncovered diverse perspectives on FINCA’s impact. We witnessed tailored microfinance solutions helping farmers overcome seasonal challenges, Maasai women benefiting from culturally sensitive support by female loan officers, and initiatives like JIBU, which not only provide access to clean water but also create business opportunities for local staff. These stories reflect FINCA’s commitment to addressing community needs with culturally informed solutions that foster lasting change.
The result was a refreshed brand that truly speaks to the heart of FINCA’s mission. With powerful imagery and compelling narratives, the organization now connects more meaningfully with donors and stakeholders, showcasing the profound, life-changing impact of their work in a way that is both authentic and enduring.
FINCA International, a global leader in microfinance and social impact, commissioned me, alongside Bill Toliver, strategist and executive producer from The Matale Line, to produce a library of photography and film assets and to lead a transformative brand refresh. The goal was to craft a human-centered brand that authentically reflected FINCA’s profound impact and resonated deeply with their audiences. This project required a cohesive narrative that would bring FINCA’s mission to life across all platforms, strengthening their connection with donors and stakeholders.
The creative process was immersive and deeply personal. Rather than simply observing, we engaged with individuals and communities to understand the essence of their experiences. By earning trust and letting their voices guide the narrative, we created multidimensional visual and storytelling assets that authentically captured their humanity and resilience.
ABOVE: MONICA NYAMBIGAMBO & MADINA MATUKA. GASPER, UGANDA
ABOVE: THE BYAMUEMYE FAMILY, WITH BRIGHTLIFE SOLAR LAMP.
ABOVE: MARY WAMBI, FARMER IN KINYONA, KENYA
ABOVE: FINCA'S SOCIAL IMPACT INVESTEES IN UGANDA
ABOVE: NICHOLAS KALERA, JIBU FRANCHISEE
ABOVE: DIGITAL & PRINT DESIGN ASSETS
